Tilted East is a community led, creative and collaborative streetwear brand, championing the authentic expression of mental health experiences. It uses clothing as a canvas to allow its community to share and identify with these experiences. By embracing art and creativity the brand acts as a powerful tool for communication, expression and healing.
Each and every design offers a personal and individualised perspective on experiences with mental health.
Rolling out this brand involved the creation of new print and social assets, illustrations, clothing labels, packaging and branded merchandise.