Create Academy
Client
Create Academy
@createacademyofficial
INTRODUCTION
Create Academy is an online learning platform that helps people build creative confidence and live a more creatively fulfilled life. Through partnering with creative experts in the respective fields, Create Academy’s beautifully curated video courses gives unprecedented access to the expertise of today’s best designers, makers, gardeners and chefs - allowing people to to unlock their creativity whenever and wherever they want.
As design lead, working closely with the brand’s marketing, development and production teams I lead the development of the brand and rolled it out across multiple platforms ensuring the creation of visually inspiring assets to strengthen the brands identity whilst aligning with the premium product and the platform’s creative and educational mission.
SERVICES
BRAND DESIGN
PRODUCT DESIGN
UX/UI
FIGMA PROTOTYPING
ILLUSTRATION
DESIGN SYSTEMS
BRAND GUIDELINES
Onboarding
The brand shifted to a subscription model to increase revenue, customer lifetime value and improve user engagement by providing access to all courses. Through a seamless onboarding journey we successfully converted over 10,000 new subscribers through the onboarding flow.
By creating a streamlined navigation and an optimised customer journey, we delivered a more intuitive and enjoyable user experience that drives conversions.
Subscription
Moving to a subscription model, we redesigned the site to focus on Create Academy’s core value proposition of All-access membership with course single purchase as secondary. This required the design of a new membership page to highlight the value of subscription to traffic generated from ads. The design focuses on a clear value proposition, of unlimited access to all courses to cater to long-term user engagement. It further emphases continuous learning and exclusive access to courses and community benefits. This helped to convert single-purchase users to subscribers by aligning membership features with user needs for ongoing creative growth.
